‘I don’t want to be a unicorn’: Black founders struggle to raise venture capital

by Tara Deschamps, The Canadian Press

Feb. 10, 2021


TORONTO - When Lola Adeyemi started a company making chickpea stews and roasted carrot soups like the ones she grew up eating in Africa, she was expecting an uphill battle. The food industry has notoriously low margins and fighting for grocery store space alongside longtime household brands can be difficult — and that’s before one factors in Adeyemi’s race. The Toronto woman, who was raised in Nigeria, dipped into savings, landed loans and grants and turned to her husband’s small consulting business to start It’s Souper.


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