By Paul Hunter
Fri., Aug. 30, 2019
The deal was this: a Krispy Kreme doughnut in exchange for retail intel. Ugochi Owo sat at the back of Quantum Coffee on King St. W., handing out dozens of the baked treats. As Owo and her business collaborator Jeremy Tseung enticed about 200 people to share insights about their online shopping experience, one consistent theme emerged. Most customers hate the return process if a purchase doesn’t work out; items typically have to be shipped back and it could take weeks before a refund is processed.